Initiatives for institutional cooperation in the European Union
The Foundation Balteus is a non-governmental organisation targeted at cooperation of institutions across the European Union. We promote best practices and experiences that build institutional competences on communication, marketing, sustainable use of natural and cultural resources as well as common cultural heritage.
We have extensive expertise in implementation of transnational projects with the European Union co-financing from the programmes: Interreg Central Europe, Interreg South Baltic, Interreg Baltic Sea Region and other. Our thematic areas of expertise entail:
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Balteus Foundation organised the workhops “Wine traditions an opportunity for regional tourism development”. The webinar took place on the 28th and 29th of April via Zoom platform.
The Balteus Foundation invited Mr. Marcin Jurewicz, an expert in wine with the AWARD IN WINES, 3rd LEVEL WSET, and the representatives of the Association of the West Pomeranian Vineyards, to lead lectures on the wine issues.
Participants of the workshops, including representatives of the Voivodeship Marshal’s Office, local authorities from West Pomerania and the University of Szczecin, had the pleasure to get to know about following issues: the history of wine, wine traditions in Poland and around the world, tourist promotion of wine regions, sales and marketing strategies of vineyards, as well as public-private cooperation in the promotion of local wine traditions.
Vividly interesting informations about the enotourism potential of the West Pomeranian region, climate conditions and wine products, such as Cabernet Cortis, Chardonnay or ice wine and amber wine, undoubtedly helped to disseminate knowledge about wine and support activities aimed at creating a wine product as a regional and one of many flagship brands of the West Pomeranian region.
Discussion was focused on the need of integration of wine producers and to spread the tourist offer of the vineyards with the aim of establishing the wine brand as a part of the tourism development strategy of the region.
The project "BALTIC STORIES. Professionalization of events for culturally embedded and sustainable tourism development of destinations in South Baltic region" is co-financed from the European Regional Development Fund under the Interreg South Baltic 2014-2020 programme.